• Curtain ad text:
  • New Superstyle ready corded curtain track, unbeatable in a tight corner.
  • Whether you're in a tight corner or just playing it straight, fit Harrison Drape's new Superstyle ready corded track and you'll discover it has some unexpectedly handy features.
  • The unique beaded cord is remarkably strong and won't snag or jam even rought tight corners.
  • With Superstyle's Masterglider the problem of getting corded curtains to meet perfectly in the middle is solved effortlessly, in seconds.
  • And with Superstyle Twin Track, a valance rail allows you to add a little extra style even in those awkward situations.
  • So, with Harrison Drape's Superstyle you can get in and out of the most tricky situations, with unashamed ease and style.
• Discuss the story behind the picture in the ad
• Woman is elegant and sophisticated.
  • She has this curtain tracking system
  • Ergo whoever has this curtain system is also elegant and sophisticated
  • Ergo if you buy this system, you will become elegant and sophisticated.
• The metaphor of the story is maintained throughout the copy through sly references
  • a tight corner
  • playing it straight
  • handy features
  • a little extra style
  • awkward situations
  • tricky situation
  • unashamed ease and style
• Pronouns here
  • "it" once, referring to the product
  • "you" many times
• Who does "you" refer to?
  • addressee/prospective purchaser
  • the woman in the ad: rich, quick-witted, pleasure-loving (even hedonistic), loved by two men
  • And she has also bought this curtain tracking system!
  • The possible application of "you" both internally (to the woman in the ad) and externally (to the reader) helps them merge conceptually, and makes it easier for the reader to imagine buying this system (or being in the situation depicted in the ad)
  • Hokey conclusion: if "you" refers to two people at once, they must be the same person.